In order to meet the expectations of the consumers and to guarantee the natural/ organic quality of the final products, actors within the cosmetic sector have developed the NaTrue-standards.

In order to be able to offer the consumers a wide range of natural cosmetics, three quality levels have been created. For each the minimum percentage of natural ingredients and the maximum content of nature identical raw materials are clearly defined. 

• Three label system, reflecting “natural cosmetics”, “natural cosmetics with organic ingredients” and “organic cosmetics” easily identifiable by the number of stars

1. Natural cosmetics (one star): produced exclusively from natural substances, 100% vegetable juices, only the 100% concentrate of the concentrated vegetable juices
2. Natural cosmetics with organic ingredients (two stars): at least 70 % of the natural substances of plant and animal origin must come from certified organic agriculture or certified wild collection according to Regulation EC 834/2007 or formerly Regulation EEC 2092/91.
3. Organic cosmetics (three stars): 95 % of the ingredients of plant and animal origin must come from certified organic agriculture or certified wild collection

• No use of mineral oil
• 100% of all ingredients are natural, nature-identical or nearly natural. The use of other substances is not permitted
• No use of genetically modified organisms (GMOs)

The NaTrue criteria to be met by natural and organic cosmetics can be downloaded here.